Taste, ask, share your impressions, and only then choose – this is how MAKEY continues to introduce Ukrainians to its products. In 2026, the brand’s tastings are regularly held in retail chains across different parts of Ukraine, and in summer this format also went beyond the stores.
During this time, the MAKEY team met with shoppers in Kyiv, Odesa, Kharkiv, Lviv, Dnipro, Zaporizhzhia, Kryvyi Rih, and many other cities. Tasting zones operated in Silpo, NOVUS, VARUS, Auchan, Tavria V, Pure, Klass, Chudo Market, Rost, Velmart, Faino Market, Taistra, Eko-Market, Arsen, and other retail chains.
And the scale continues to grow. The most active month this year was May – when the MAKEY team held tastings in 252 retail outlets at once. In total, more than 1,000 tastings have been held to date.
But behind every number are thousands of real encounters with the brand. For some, it is their first chance to taste MAKEY; for others, an opportunity to try a new product; and for the team, a chance to hear the direct opinion of those for whom the products are made.
During the tastings, shoppers don’t just taste. They ask about the ingredients, the products, and how to cook them, compare flavors, pick their favorites, and share their impressions. It is this live dialogue that has become one of the main reasons why MAKEY continues to develop its tasting program.
In the spotlight – the MAKEY blue line💙
The constant star of the tastings is the MAKEY blue line – one of the key lines in the brand’s range.
Instead of long descriptions on the packaging, the simplest argument works here – taste. Shoppers can taste the products themselves, evaluate them, and immediately decide what they want to take home.
For the MAKEY team, it is also an opportunity to receive honest feedback. Which flavors were the most memorable? What would you like to try next time? What questions come up when choosing? Such meetings help us better understand our consumers and stay in constant dialogue with them.
This summer, tastings went beyond the stores
In summer 2026, MAKEY decided to get even closer to its consumers and launched street tastings in Kyiv and Odesa.
Now you could meet the brand’s team and taste the products not only during your usual supermarket shopping, but also simply while walking around the city.
Parks, squares, and popular city spots became new places to get to know MAKEY. This format turned out to be more relaxed: some came on purpose after seeing an announcement, while others were simply passing by, stopped to taste – and got to know the brand for the first time.
Being where our customers are
Today, MAKEY tastings are not only pre-planned meetings in retail chains. The team also takes part in new store openings and other partner activities, where it introduces visitors to the products.
And this is exactly the idea behind “Let’s Eat Together” – not just to talk about MAKEY, but to meet, taste, communicate, and learn more about each other.
New tastings, cities, and formats are ahead. Follow our announcements on our social media – perhaps next time we’ll meet in your city too 💙
